There is no best CMS in absolute terms: the right choice depends on what the team needs to publish, how complex the site is and who will make it evolve. WordPress suits brands that publish a lot of content and want a well-known tool. Framer suits polished showcase sites that are quick to launch and easy to edit. Sanity suits rich, multilingual sites that need a high degree of design freedom and feed several channels.
Updated on October 26, 2026
Written by Emmanuel Cruellas, co-founder and design director of Bonhomme.
1. The comparison at a glance
| Criterion | WordPress | Framer | Sanity |
|---|---|---|---|
| In one sentence | The most widely used open-source CMS, with an article editor and thousands of plugins | A visual website builder that hosts and publishes the site | A “headless” CMS: it manages the content, and the site is developed separately |
| Ease of use for the team | Very well known, many people already know how to use it | Very simple for editing text and images | Bespoke interface, designed around the brand's content |
| Design freedom | Good, depending on the theme and development | Very good for a showcase site, limited for complex features | Total: the design is not constrained by the tool |
| Animations and immersive sites | Possible with bespoke development | Native animations, easy to set up | Anything is possible (WebGL, 3D), depending on development |
| Multilingual | Through plugins | Built-in localisation feature | Planned from the content structure onwards |
| Performance | Depends on hosting and plugins | Good, hosting included | Very good, depending on the site developed |
| Maintenance | Regular core and plugin updates, security vigilance | Handled by Framer | Little maintenance on the CMS side, the site itself still needs maintaining |
| Who makes it evolve | WordPress developer | Framer designer or integrator | Front-end developer |
| Ideal for | Corporate and editorial sites, news, blogs | Showcase sites, launches, lightweight brand sites | Rich, multilingual, multi-channel sites |
2. When to choose WordPress
- The team publishes often: news, analyses, thought leadership, job offers.
- Several people need to be able to write without heavy training.
- The site relies on common features (forms, newsletter, multilingual) available as plugins.
Example: the website of Omnicom Reputation Group, a reputation consultancy, runs on a bilingual WordPress. The teams publish analyses and news independently, using the components of the design system.
3. When to choose Framer
- It is a showcase site, with few complex features.
- The brand wants a polished, animated site, launched quickly.
- The team wants to edit text, images and pages itself, without going through a developer.
Example: for Maestro Knitting, an international fully fashioned knitwear group, Bonhomme integrated the design system into Framer. The group updates its pages, news and job offers independently.
4. When to choose Sanity
- The site is rich: many page types, projects and interlinked content.
- It must exist in several languages, with a shared structure.
- Design and animations must not be limited by the tool.
- The content must feed several channels: website, app, screens.
Example: the Bonhomme website runs on Sanity. It brings together more than 120 case studies, the service pages, the sectors and the Knowledge Center, in French and English, with structured data for Google and AI engines.
5. Mistakes to avoid
- Choosing the tool before defining the needs: who publishes, what, how often, in how many languages.
- Underestimating maintenance: a WordPress site that is not kept up to date becomes a security risk.
- Choosing the simplest tool for a site that will grow a lot: switching CMS later costs more.
- Forgetting SEO during a migration: without a redirect plan, the site loses its rankings.
6. In summary
WordPress to publish a lot with a well-known tool, Framer for a polished, self-managed showcase site, Sanity for a rich, multilingual site with no design limits. At Bonhomme, the CMS is chosen after the content architecture, never before: the project decides the tool.
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7. The Bonhomme vision
“The best CMS is the one the teams actually use. A powerful tool that nobody dares to open is of no use.”
Emmanuel Cruellas, co-founder & design director
“The choice of CMS comes after the art direction, not before. The tool must serve the brand, never the other way around.”
Morgane Urbain, co-founder & creative director
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