Five countries, five workshops, five specialities: the group’s richness is also its challenge. Presented as a simple map of locations, it risks looking like that of any textile manufacturer. Luxury houses would see production capacity, not know-how.

Yet Maestro Knitting’s value lies at the scale of the stitch. A fine 20-gauge knit, a complex intarsia or a hand finish cannot be described as volumes. The site therefore has to make an international group spread across five countries legible, without ever erasing the finesse of a craftsman’s gesture.

On top of this comes a need for clarity. A product director or a sourcing manager must understand within moments which hub to turn to. All the user experience and user interface work starts from this simple question: who does what, and for which need?

From its offices in Paris, the web agency Bonhomme chose to present the five hubs by their role rather than their geography. The site is thus organised around three families. Research and haute couture bring together the Lab and Italy. European luxury production combines Portugal and Bulgaria. Industrial scale and added value fall to China.

This reading by craft changes the way the group presents itself. Visitors no longer browse a list of factories: they identify a skill, then discover the workshop behind it. Each hub then has its own page, with its address, its team and its speciality. The corporate website thus works as a single gateway to five contacts, each presented in the language of its craft: research, precision, volume. The client no longer searches, they choose.

The value chain completes this setup. Seven steps, from yarn sourcing to delivery, show that these five workshops follow one and the same process. The UX-UI thus links the overview and the detail, without one erasing the other.

The design system translates the group’s dual nature into the interface. On one side, a strict grid, sober numbering and navigation reminiscent of a file path, evoking the precision of machine programming. On the other, large images of workshops, yarns and pieces that let the material breathe. This tension structures every page. Texts remain short and factual, like a technical sheet; the visuals carry the emotion of the craft.

On the user experience and user interface side, this balance makes it possible to speak both to technical teams and to the art directors of premium houses. Finally, the design system is rolled out on each country page. Components, typography and rhythms are shared, while photography and content give each workshop its own character. Front-end development ensures overall fluidity, and the Framer CMS lets the group update its pages, news and job offers independently.

The new site makes the group legible at a glance: luxury houses immediately understand which hub meets which need, from research to volume:

• Five workshops presented by skill, for immediate guidance of clients.

• A corporate website that asserts the group’s international scale without diluting its craftsmanship.

• A UX-UI that connects the overview, the value chain and the country pages in a single journey.

• A design system shared by the five hubs, combining technical precision and sensitivity to material.

• Smooth front-end development and a Framer CMS that give the group control over its content.

For Maestro Knitting, the site becomes a tool for dialogue with luxury houses: it does not simply list capacities, it explains a craft and points to the right contact. The network stops being a complexity to untangle and becomes an argument.

The project illustrates the approach that the Paris website design agency Bonhomme applies to fashion and creative players: start from the craft, its gestures and its organisation, to give it a legible form.