It is a return to the original version of Helvetica, as it was designed in 1957 under the name Neue Haas Grotesk. The many technical adaptations of Helvetica over the decades had erased some details of the original design.
At a glance
Origin: Font Bureau and Linotype.
Designer: Christian Schwartz, based on the original design by Max Miedinger.
Date: 2010, released in 2011.
Evolution
Commissioned in 2004 by Mark Porter for The Guardian, the project was completed in 2010 for Bloomberg Businessweek magazine, before being released to everyone.
Famous examples
It was used in the redesign of Bloomberg Businessweek and in many cultural identities, such as that of the Odéon theatre in Paris.
Current use
It is very popular with designers, who consider it more faithful and more lively than the common versions of Helvetica.
Alternatives
Helvetica Now, Akzidenz-Grotesk, Inter.
Great typefaces glossary
Akzidenz-Grotesk, Arial, Avenir, Baskerville, Bodoni, Caslon, Circular, Cooper Black, Didot, DIN, FF Meta, Franklin Gothic, Frutiger, Futura, Garamond, Georgia, Gill Sans, Gotham, Graphik, Helvetica, IBM Plex, Inter, Minion, Montserrat, Myriad, Neue Haas Grotesk, Optima, Poppins, Roboto, Sabon, SF Pro, Source Sans, Source Serif, Times New Roman, Univers, Verdana