Circular is a contemporary geometric typeface that takes up the rigor of 1920s models while adding more distinctive details, such as sharply cut terminals and a strong personality.
At a glance
Origin: Lineto type foundry, Switzerland.
Designer: Laurenz Brunner.
Date: 2013.
Evolution
It quickly became one of the emblematic typefaces of the startup era and of the digital brands of the 2010s.
Famous examples
Airbnb used it before creating its own typeface, Cereal, in 2018, and Spotify made it the typeface of its identity for nearly ten years.
Current use
It remains very present in the identities of technology and cultural brands, even though many of them are now turning to custom typefaces.
Alternatives
DM Sans, Plus Jakarta Sans, Futura.
Great typefaces glossary
Akzidenz-Grotesk, Arial, Avenir, Baskerville, Bodoni, Caslon, Circular, Cooper Black, Didot, DIN, FF Meta, Franklin Gothic, Frutiger, Futura, Garamond, Georgia, Gill Sans, Gotham, Graphik, Helvetica, IBM Plex, Inter, Minion, Montserrat, Myriad, Neue Haas Grotesk, Optima, Poppins, Roboto, Sabon, SF Pro, Source Sans, Source Serif, Times New Roman, Univers, Verdana