The Didot family deeply shaped French typography: it also gave its name to the Didot point, a typographic unit of measurement. At the same time as Bodoni, Firmin Didot created typefaces with extreme contrast and a vertical axis, which gave their name to the Didone family.

Letters Aa set in Didot

At a glance

Origin: Paris, France.

Designer: Firmin Didot, a member of a great family of printers and typographers.

Date: Around 1784 to 1800.

Evolution

Didot has been reinterpreted many times, notably by Adrian Frutiger for Linotype in 1991, and by Jonathan Hoefler with HTF Didot, designed the same year for Harper's Bazaar.

Famous examples

The Vogue and Harper's Bazaar logotypes are the most emblematic examples.

Current use

It is the reference typeface for fashion, beauty and luxury, where it instantly evokes Parisian elegance.

Alternatives

Bodoni, Playfair Display, Bodoni Moda.

Great typefaces glossary