Graphik is inspired by Swiss sans serifs and little-known 20th-century grotesques. It was designed as a neutral and contemporary typeface, both discreet and elegant.
At a glance
Origin: Commercial Type, New York and London.
Designer: Christian Schwartz.
Date: 2009.
Evolution
First used in magazines, it was expanded to many widths and several scripts, including Cyrillic, Greek, Arabic and Hebrew. It is now installed on macOS.
Famous examples
It is notably the typeface of Accenture and of Snap, the parent company of Snapchat.
Current use
It is very popular with design studios and digital brands, for its balance between neutrality and personality.
Alternatives
Inter, Untitled Sans, Founders Grotesk.
Great typefaces glossary
Akzidenz-Grotesk, Arial, Avenir, Baskerville, Bodoni, Caslon, Circular, Cooper Black, Didot, DIN, FF Meta, Franklin Gothic, Frutiger, Futura, Garamond, Georgia, Gill Sans, Gotham, Graphik, Helvetica, IBM Plex, Inter, Minion, Montserrat, Myriad, Neue Haas Grotesk, Optima, Poppins, Roboto, Sabon, SF Pro, Source Sans, Source Serif, Times New Roman, Univers, Verdana