Born in 1910 in Zurich and died in 1980, Max Miedinger trained as a typesetter and took classes at the School of Applied Arts in Zurich. He worked as a designer for the Globus department stores, then as a sales representative for the Haas foundry, before becoming a freelance designer in 1956.
Vision
In the spirit of the International Typographic Style, Miedinger sought a neutral, clear and universal sans serif, able to adapt to any use.
Works
With Eduard Hoffmann, he designed Neue Haas Grotesk in 1957, renamed Helvetica in 1960. He also designed Pro Arte and Horizontal.
Legacy
Helvetica became one of the most used typefaces in the world. Paradoxically, Miedinger himself long remained little known to the general public, and never enjoyed fame matching his creation.