Based in Paris, Bonhomme is a web agency specialising in designing bespoke digital experiences for luxury brands and houses. The watchmaking sector combines heritage, precision and innovation. Bonhomme studio supports watchmaking houses in designing digital brand experiences capable of conveying mechanical excellence, history and the desirability of products, while meeting the contemporary challenges of performance and engagement.

For over eight years, the luxury web agency in Paris has worked closely with TAG Heuer, for whom the studio has designed and evolved e-commerce platforms, UX/UI experiences, creative-development setups incorporating WebGL, real-time 3D and interactive configurators, as well as immersive landing pages, films and motion design content. This long-term collaboration illustrates the studio's ability to support a watchmaking house across its entire digital ecosystem.

The studio has also worked alongside emblematic figures and houses such as Jean-Claude Biver, Lederer and Piaget, on projects combining identity, narrative, product experience and bespoke digital solutions. These projects demonstrate a fine understanding of the codes of fine watchmaking, where every detail counts, both aesthetically and functionally.

UX/UI occupies a central place in Bonhomme's watchmaking approach. The journeys are designed to showcase the product, reveal the technicality of the movements and guide the user through a fluid, immersive discovery. The interfaces rely on robust design systems, capable of evolving over time and adapting to complex setups, from the editorial site to premium e-commerce.

By combining branding, UX/UI, e-commerce, content and highly technical immersive developments, Bonhomme designs watchmaking digital experiences that strengthen desirability, product understanding and the perceived value of the houses, in France and internationally.

Discover all Watchmaking projects