WebGL is a technology that displays GPU-accelerated 2D/3D content directly in the browser, without any plugin. It is used to create immersive, interactive and visually spectacular experiences, useful for brand storytelling, product presentation or high-end editorial experiences.

Bonhomme studio designs immersive websites, experiential pages, interactive product presentations, real-time 3D animations and WebGL experiences tailored to premium brands. The studio has notably produced WebGL experiences and interactive content for projects such as Lacoste, Coca-Cola, Audi and TH Eyewear.

Yes, provided it is designed intelligently. Bonhomme structures the information so it is legible to search engines (accessible HTML content, clear hierarchy, performance and internal linking), so that immersion does not hinder indexing. The aim is to reconcile visual ambition with SEO effectiveness.

A poorly optimised WebGL build can degrade performance. That is why Bonhomme pays close attention to asset optimisation, fine-grained animation management, render quality according to device capabilities and performance best practices (progressive loading, compression, restrained scenes).

Yes, if the experience is designed with alternatives and safeguards. The studio can provide accessible navigation paths, alternative content and ergonomic principles that maintain an inclusive experience, according to the project's objectives.

WebGL can be perfectly relevant on mobile when the experience is designed to be responsive and adapted to device performance. Bonhomme adjusts the complexity of the scenes, the interactions and the rendering to ensure fluidity, legibility and stability.

Bonhomme can work on the UX/UI design and art direction, or provide full support including WebGL creative development, integration and coordination with the client's technical teams.

WebGL is relevant when a brand wants to create a distinctive, immersive and narrative experience (a launch, a campaign, an iconic product, a brand universe). Bonhomme recommends WebGL when it genuinely strengthens the message and the effectiveness of the experience.

Yes. The studio can support teams with maintenance, performance optimisations and functional or creative developments, in order to preserve the quality of the experience over time.