Bonhomme graphic design studio supports automotive brands in building high-end brand experiences that reflect the power, innovation and prestige specific to the automotive sector.

Front view of a Volkswagen Beetle in a car park.

01. Approach

The automotive sector is defined by strong stakes around innovation, performance and the staging of technology. Bonhomme studio supports automotive brands in designing immersive digital experiences capable of conveying the power of products, the brand vision and technological excellence through interactive devices with high emotional value.

The studio has worked on landmark projects for brands such as Audi, Volkswagen, Dacia and the Atelier Renault, designing immersive websites incorporating advanced creative development, notably in WebGL, as well as interactive devices dedicated to events and exhibitions. Bonhomme has also designed a mobile application for Audi, built around the user experience (UX/UI) and the fluidity of journeys.

UX/UI occupies a central place in the studio's automotive projects. The experiences are structured to guide the user through collections, ranges or innovations, combining narrative, interaction and legibility. The interfaces are designed to showcase vehicles, technical details and brand worlds, while ensuring performance and browsing comfort.

Whether digitalising a stand for the Paris Motor Show, designing collection-presentation sites for Volkswagen, interactive installations for the Atelier Renault or immersive WebGL experiences, Bonhomme designs bespoke digital solutions at the crossroads of design, technology and automotive storytelling.