Bonhomme is a branding and digital design studio based in Paris, working with Swiss brands since 2013. Watchmaking, luxury, hospitality and wellness: visual identities, e-commerce sites and immersive experiences for TAG Heuer, Biver, Piaget, Ulysse Nardin, Lederer, Nescens, La Réserve and EHL.

01. Why Swiss brands work with Bonhomme
Based in Paris, Bonhomme has worked since 2013 for Swiss brands in watchmaking, luxury and hospitality. The studio knows what they expect: precise finishing, typographic rigour, respect for heritage and international ambition.
Watchmaking and luxury are at the heart of the studio. For more than eight years, Bonhomme has supported TAG Heuer across its entire digital ecosystem, and works for independent houses such as Biver and Lederer. Every project applies the standards of a luxury web agency in Paris.
Geneva and Lausanne are about 3 hours from Paris by TGV. The studio works in the same time zone as its Swiss clients, in French and English, and delivers multilingual platforms for international markets.
A Parisian studio also brings an outside perspective on Swiss excellence: it helps a brand stand out internationally, without losing what makes its origin.
02. Bonhomme's expertise for Swiss brands
Visual identity, logotype, brand guidelines and packaging for houses creating or evolving their brand.
International, multilingual e-commerce sites, immersive websites and WebGL for product launches.
Product shooting, and social media to bring the brand to life every day.
03. Case study: TAG Heuer
TAG Heuer, the watchmaking house from La Chaux-de-Fonds, has worked with Bonhomme since 2018. The studio designed the TAGHeuer.com e-commerce platform, rolled out in 17 countries and 26 languages, with a conversion rate increase of more than 400%.
Bonhomme has also delivered some twenty projects for the house: immersive launch sites such as the Carrera 60 or the TAG Heuer x Kith collaboration, packaging, product shooting and social media. Find them on the Watchmaking page.
04. Swiss watchmaking
Beyond TAG Heuer, Bonhomme works with independent houses and major names in Swiss watchmaking alike: the e-commerce site of Biver in Geneva, the visual identity and e-commerce of Lederer, social media content for Ulysse Nardin and a digital project for Piaget.
05. Luxury, hospitality and wellness
Switzerland is also a land of hospitality and wellness. Bonhomme designed the e-commerce site of Nescens in Geneva and its brand content with Nescens 360°, works with La Réserve, and created the corporate website of EHL, the Lausanne hospitality school. See also the Hospitality page.
06. Swiss brand case studies
Frequently asked questions
Contact
Do you run a Swiss brand and are preparing a new identity or a new website? The studio team welcomes you on the Quai de la Loire in Paris to discuss your ambitions and upcoming projects.











