PiagetDigital


Bonhomme, a web design and UX/UI agency in Paris, is helping luxury house Piaget improve its online performance through a complete redesign of its e-commerce site. The studio designs elegant, intuitive, and accessible web interfaces (AA), highlighting the visual identity and universe of Maison Piaget. Bonhomme also creates interactive and immersive digital campaigns, combining creativity, digital marketing, and user experience to promote iconic luxury collections and strengthen online customer engagement.

Rework of the product pages for Piaget's website

Audit and consulting for digital performance

Ahead of this redesign, Bonhomme intervened through a strategic audit and consulting engagement, to analyse the site's performance, user journeys and the consistency between the digital experience and the House's positioning. This work makes it possible to identify areas for optimisation and to structure developments suited to the performance and desirability challenges specific to the luxury sector.

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