Money WalkieBrand identity - Eshop - App
Money Walkie, an innovative French startup operating in the world of finance and neobanks, is developing a secure payment solution designed for children. As part of the evolution of its brand platform, the company has enlisted the Paris-based branding agency Bonhomme to refine its visual identity, redesign its e-commerce site, and overhaul the UX/UI experience of its mobile app. The goal is to establish a consistent brand universe across all digital channels, while enhancing the premium nature of the experience offered to users and their families.
Evolving a brand without losing its DNA
After several years of development, the challenge for a startup often lies in evolving its branding without breaking away from the elements that built its recognition. In the highly competitive fintech and neobank sector, the challenge also rests on the ability to maintain strong graphic consistency across different touchpoints: visual identity, e-commerce site, mobile app and communication materials.
A visual identity designed to strengthen closeness and trust
To meet this objective, the branding agency Bonhomme supports Money Walkie in evolving its visual identity and its logo. A typographic correction is made to strengthen the balance and legibility of the symbol, while preserving the brand's warm DNA.
The studio is simultaneously developing a complete design system to unify the different communication materials. The graphic codes are designed to speak to both children and parents, combining a playful dimension, ease of use and a premium perception.
This art direction is built in particular on the use of a handwritten typeface and circular graphic elements, helping to strengthen the brand's emotional closeness and accessibility.
In addition to the UX/UI work, the studio designs a series of visual content aimed at reinforcing the brand's premium dimension. Product staging and 3D animations bring greater depth and dynamism to Money Walkie's digital ecosystem, creating a more immersive and distinctive brand experience.
An e-commerce site designed around conversion
In its Paris offices, Bonhomme, the web agency, completely rethinks the UX/UI of the e-commerce site in order to optimise performance and the conversion rate.
The new user journey is structured to simplify product discovery, streamline purchasing and help users understand how the solution works. The entire site is built on the design system developed beforehand, ensuring visual consistency across all pages.
Circular transitions, parallax effects and animations are integrated with precision to create a smooth and immersive digital experience, in keeping with the contemporary codes of premium brands and finance startups.
A mobile app designed to build user loyalty
The mobile app plays a central role in the Money Walkie experience, since it enables activation and management of products after purchase. Bonhomme, the Paris-based digital agency, completely rethinks the app's UX/UI to offer a more intuitive, more engaging experience capable of supporting the product's evolution over time. Templates and components are designed with a scalable logic, allowing the product team to easily integrate new features while maintaining overall consistency of the experience.
Impact
The initiative makes it possible to:
- strengthen the consistency of the brand identity across all touchpoints;
- develop a more effective, conversion-focused e-commerce site;
- offer a smoother, more engaging UX/UI experience;
- create a mobile app capable of building lasting user loyalty;
- position Money Walkie as a premium neobank for families.
By bringing together visual identity, design system, UX/UI, e-commerce and mobile app, Bonhomme, the web agency, demonstrates its ability to support finance startups and neobanks in structuring digital ecosystems that are coherent, high-performing and scalable.
Clémence C.CMO/COO - Money Walkie
Precise, beautiful and human. Three adjectives that describe Bonhomme's work. Morgane, Emmanuel and the whole team were able to lead us towards a mature and fair evolution of Money Walkie on our various platforms while keeping the harmony and soul of our brand. A very beautiful adventure and a magnificent execution, thank you!