In this project, the starting point isn't digital, but a film promotion campaign, embodied by a series of posters featuring the character in extreme situations. The watch is integrated as a central element, subjected to extreme situations without ever breaking, embodying its resilience.

The challenge then becomes strategic, since it involves transposing the impact of this poster campaign into a digital ecosystem without diminishing its strength or clarity. This approach allows the communication agency Bonhomme to structure a coherent digital strategy, transforming a classic advertising presence into a journey of experiences where cinematic storytelling meets interaction.

To meet the watchmaking house's requirements, the Bonhomme web agency develops, from its Paris studio, an innovative interactive teaser powered by clips from the feature film. This interface doesn't just stream content — it offers navigation punctuated by interactions that trigger key sequences from the film.

These clips concretely illustrate the promise of the posters, where the character goes through the most violent ordeals and emerges unscathed — just like his watch. This project stages genuine digital "crash tests", creating a direct parallel between the tension of the story and the invulnerability of the TAG Heuer Carrera. To reinforce this immersion, the interface deliberately undergoes visual alterations such as screen cracks, tears or flames that extend the cinematic aesthetic and underscore the product's resilience.

The project makes it possible to:

- extend a film promotion campaign, based on one of the film's posters, into a coherent digital environment;

- embody the product's characteristics through experiential storytelling;

- maximise engagement through surprising, immersive interactions;

- strengthen recall by creating a direct link between the film and the product.

By transforming the visual universe of a promotional campaign into an interactive experience, the Paris-based web agency Bonhomme reaffirms its mastery of strategy and technology in service of major houses. Recognised by Awwwards and Behance, this project reflects Bonhomme studio's expertise in designing exceptional digital projects for luxury watchmaking of luxury.