Launching a product as sophisticated as the Calibre E4 requires perfect technical mastery from the sales teams. The watch incorporates advanced features dedicated to golf, a sport whose complexity calls for a specific educational approach.

The challenge was therefore to create a teaching tool engaging enough to draw in sales advisors and ensure they absorb every detail of the product in a smooth way. The ultimate goal remains optimising in-store performance through a fluid, convincing ability to demonstrate the product to a demanding.

To meet this need, the Bonhomme, creative agency based in Paris and dedicated to watchmaking, designs a 4-minute video built on motion design, whose visual storytelling precisely details how to use the TAG Heuer Golf application.

The art direction favours a clean, black-and-white graphic universe for the backdrop, giving full prominence to the product and the characters. The characters are animated through a silhouette-manipulation system that embodies their anatomical structure, giving their movements a style that is both entertaining and dynamic. This approach makes it easy to follow the user's journey, from the watch's initial setup through to sharing scores at the end of a round.

The system designed by the marketing agency Bonhomme makes it possible to:

- make a complex technological product easier to understand;

- strengthen the engagement of sales teams;

- improve sales staff's ability to explain features in-store;

- indirectly support sales performance.

By designing educational content that is both structured and engaging, Bonhomme, the marketing agency specialised in luxury, once again demonstrates its ability to support brands beyond communication, stepping in on issues of training and commercial performance.