The project has a dual objective: to showcase the brand's heritage while offering a contemporary digital experience (UX/UI + dev) capable of capturing the attention of a new generation of users.

It was therefore up to the web agency Bonhomme in Paris to design a digital device capable of narrating nearly a century of history, while respecting the codes of elegance and restraint specific to the Lacoste world.

The platform also had to strengthen the brand's desirability by turning its history into an interactive, immersive and memorable experience.

For this project, Bonhomme, the web agency, imagined an elegant, immersive art direction and UX/UI, inspired both by the brand's history and by contemporary digital design standards.

The experience is built on a clean, premium webdesign, expected in the luxury sector, which highlights Lacoste's iconic elements: its emblematic products, its graphic identity and the evolution of its visual world. Bold typography and dynamic graphic compositions structure the narrative and pace the discovery of the page.

This approach turns the brand's history into a genuine visual narrative, where each section reveals a chapter of the Lacoste adventure.

The interface was designed by Bonhomme, the luxury web agency, to offer fluid, immersive navigation suited to contemporary usage. The experience relies on a linear navigation system alternating vertical and horizontal scroll, pacing content discovery and sustaining user engagement.

The interface is also enriched with animations and interactive content that showcase the archives and key moments in the brand's history.

One of the most striking elements of the experience is the presence of the emblematic crocodile, modelled in 3D WebGL, which accompanies visitors throughout their exploration of the page.

The Lacoste Heritage page turned the brand's history into an immersive, contemporary digital experience. It strengthens the link between Lacoste's historical heritage and its current digital expression.

The project was widely praised by the design and user-experience community, receiving numerous international distinctions, notably at the Awwwards, FWA and CSS Design Awards.

These awards reflect Bonhomme's ability, as a Paris web agency, to design digital experiences of strong aesthetic and technological value for major international brands in the premium and luxury sectors.

Bonhomme showed real responsiveness and adaptability in tackling this project's many challenges, all while remaining patient and consistently good-humoured.