TAG Heuer Calibre E4Immersive website
Bonhomme works with TAG Heuer for the launch of a new connected watch. From the digital strategy to a revised product ecosystem, we create a modern and performing digital campaign, mirroring the spirit of the TAG Heuer Connected Calibre E4.
Content
We make 3D models for the new watches in order to create the content that supports the digital campaign. Press conference, social media, website, our work on the motion design from the 3D models allows to discover the products down to the smallest detail.
Landing page
We produce an immersive page through a dynamic template that adapts to the different models. The image sequences reveal the product and create a surprise effect thanks to the scroll and the tailored modeling.
Configurator
In order to put forward the many references of the collection, we develop a configurator allowing in a few click to discover every customization option and easily add them to the basket.
Product page
We develop a real-time 3D interactive module in order to let users play with the connected watch. The switch of angle is done through a camera and light movement, adding another level of immersion. Each watchmaking piece has its own interactive univers.
Léa G.Project director - TAG Heuer
The digital experience meets our objective of finding a good balance between highlighting product design and functionality.