The challenge is to bring a historic race back to life through a digital experience. The difficulty lies in the ability to convey a rich universe — that of the Carrera Panamericana — while showcasing a piece of watchmaking of luxury, in an experience that is smooth, immersive and accessible on all devices.

The web agency Bonhomme designs a landing page structured around a progressive narrative. The journey begins with a 3D map of the Carrera Panamericana, which unfolds as the user scrolls, establishing a direct link between the history and the watch. The agency brings the watch itself to life, presenting it in real-time 3D with an exceptional level of precision. Every detail is rendered with photo-realistic quality, while respecting the constraints of WebGL to ensure smoothness and performance in the browser. The alternation of vertical and horizontal scrolling, combined with mask effects, reinforces the dynamism of the experience and accompanies the progressive discovery of the product.

In a sector with particularly high standards, the project is built on advanced mastery of WebGL technologies. The render achieves a level of realism above market standards, magnifying the finishes and characteristics specific to Swiss watchmaking while evoking genuine emotion in visitors. The whole is designed mobile-first, ensuring smooth, fast and accessible navigation without compromising visual quality.

This project illustrates the Bonhomme web agency's ability to design digital experiences with strong technological and aesthetic value, with structured storytelling within smooth navigation, meeting the most demanding standards of luxury and watchmaking.

Recognised with several international distinctions, including Awwwards, Orpetron and WD Awards, the project reflects a unique expertise, at the crossroads of technical innovation and creative rigour.