Within a location as iconic as 13 Paix, guiding visitors calls for reconciling two major imperatives: ensuring seamless navigation while honouring the singular aesthetic and atmosphere of the spaces. The subtlety of this approach lies in designing an effective wayfinding system, conceived to recede into the décor and avoid overly technical or intrusive visual elements.

To meet this objective, the creative agency Bonhomme develops in Paris an interactive installation set behind touch-sensitive mirrors, allowing the device to blend naturally into the décor. The interface draws on the architectural and graphic codes of the iconic building at 13 rue de la Paix, transforming wayfinding into an elegant digital installation coherent with the Maison's universe. A discreet animation invites visitors to interact with the mirror, while maintaining a minimal visual presence to respect the aesthetic balance of the place.

The UX/UI experience is designed around a limited number of interactions, allowing the public to immediately grasp the different spaces. Floor plans are deliberately simplified and stylised to retain only the information essential to wayfinding. Each level is organised by zones and affinities, enabling visitors to quickly identify the products, services and spaces that match their expectations. The detailed pictogram system helps streamline the reading of information while reinforcing the visual coherence of the device.

The digital installation rests on a sober, minimalist interface, enriched with instructive animations and motion design that allow the different floors of the building to be discovered progressively. This approach transforms wayfinding into an immersive experience, while maintaining a fluid and intuitive reading of information. The entire device thus embraces the codes of luxury and fully contributes to the client experience offered by Maison Cartier.

The device enables:

- integrating an elegant digital wayfinding system within the space;
- streamlining visitor orientation through clear UX/UI;
- reinforcing immersion and brand experience;
- developing a discreet installation coherent with the codes of luxury;
- transforming a functional tool into a premium digital experience.

By combining interactive installation, UX/UI and art direction, the Paris-based creative agency Bonhomme demonstrates its ability to design digital devices capable of blending harmoniously with the world of luxury.