Bonhomme designs websites, e-commerce platforms, photo shoots and social media content for wine estates and champagne houses, with the standards expected of luxury brands.
Since 2013, Bonhomme has supported wine and champagne houses with their image and digital presence: Ruinart, Dom Pérignon, Moët Hennessy Private, Ao Yun, Terrazas de los Andes, the LVMR group and Château La Mascaronne. The studio creates websites and content that make people want to discover a terroir and a cuvée, with measurable results: +30% followers in six months for Château La Mascaronne.
1. Websites and e-commerce
A wine website should take you on a journey before it sells. Bonhomme designs platforms that combine the sale of cuvées with editorial content about the terroir, the estate and the craft. The studio turned Château La Mascaronne's institutional site into an e-commerce platform, designed the design system that unifies the LVMR group's multi-brand digital ecosystem, and built the website of Terrazas de los Andes, the Argentine house of the LVMH group, alongside the agency 5e Rue.
2. Photo shoots and films
A wine house's image is also built through photography and video. For Ruinart, the studio supported the launch of a new eco-designed case with a photo shoot, a film and social media content. For Ao Yun, the LVMH wine grown in the foothills of the Himalayas, Bonhomme designed and produced around ten key visuals. Each production is designed to be used across the website, social media and sales materials.
3. Social media content and generative AI
The studio created part of Dom Pérignon's Instagram visuals from 2015 to 2017, alongside the agency You to You Mazarine, and communication materials for Moët Hennessy Private's key clients. For Château La Mascaronne, Bonhomme defined a creative direction and prompt systems to produce visuals with generative AI: the brand's community grew by 30% in six months.
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Located on Quai de la Loire in Paris’s 19th arrondissement, the studio team welcomes you to discuss your ambitions and upcoming projects.