The Bonhomme Digital Agency designed the UX for the new interface, ensuring it included all the features needed to increase the brand's conversion rate. Based on Château La Mascaronne's new visual identity, Bonhomme developed a structured and scalable design system, composed of elements and components that facilitate the creation and enrichment of the site. The UI seamlessly integrates an e-commerce section dedicated to selling the wines and an editorial section highlighting the terroir, the vineyard, and the estate's expertise. The graphic choices draw inspiration from the codes of premium wines, blending simplicity, textures, and elegant typography to offer a refined and consistent experience.

To optimize the site's commercial performance, Bonhomme deploys best e-commerce practices through a clean interface and a seamless purchasing process. The flexibility of the templates and design system allows Château La Mascaronne to manage its collections, limited editions, and editorial content independently, ensuring simple and efficient page updates throughout the year.