The Volkswagen Beetle is far more than a car model — it's a myth. Its 2014 special series couldn't simply be presented as a catalogue of colours and equipment; they had to be experienced. DDB Paris called on Bonhomme, the web agency in Paris, to design a premium immersive website that showcases the many facets of the legendary Cox — a device that goes beyond a product presentation to create an engaging, viral discovery experience.

Bonhomme in Paris designs an immersive interface whose dynamic navigation becomes a discovery experience in itself. The work in UX/UI develops a set of features that let visitors explore every special series in all its dimensions — colours, interior finishes, exclusive equipment — in an intuitive, engaging way. Every interaction reveals a new facet of the Cox, sustaining attention and the desire to keep discovering.

The device makes it possible to:

- design a premium immersive website that showcases the many facets of the 2014 Beetle special series;
- create a dynamic, intuitive navigation that turns product discovery into an engaging experience;
- develop a set of premium features that reveal every dimension of the model — colours, finishes, equipment;
- generate strong virality around the launch of the special series;
- demonstrate Bonhomme's ability to amplify a client's creative ambitions beyond the initial objectives.

By bringing together art direction, immersive experience and UX/UI in the service of the brand's world, Bonhomme, the Paris web agency, demonstrates its ability to design digital experiences where emotion, elegance and innovation meet. Awarded an Honorable Mention at the Awwwards, two Website of the Day at the CSS Design Awards, as well as an FWA of the Day and a Mobile of the Day from The FWA, the project illustrates the expertise of Bonhomme, the creative agency, in creating digital experiences that meet the highest international standards of design, user experience and innovation.

Bonhomme brought a sharp, discerning eye during the design and creative phase, which allowed us to raise our ambitions for the desired outcome. The development phase entrusted to Bonhomme ran smoothly, on schedule, with great availability — and above all, in good spirits!