Official partner of the Cannes Film Festival, Nespresso wanted to give its club members the emotions of the event — not just inform them of its partnership. For ten days, the Croisette draws the world's media attention: how does a premium food & beverage brand stand out there? Bonhomme, the web agency in Paris, working with 84.Paris, designs a complete 360 device combining a premium corporate website, themed contests and an in-store installation — three coherent touchpoints that turn Nespresso into a participant in the festival experience, not just a sponsor.

The work in UX/UI produces a rich-content site, modern and elegant, in keeping with this prestigious event. The interface conveys Nespresso's dual identity at the Festival — both official partner and premium brand that shares cinema's taste for excellence and detail. Exclusive content — behind-the-scenes footage, portraits, news from the Croisette — gives club members a singular experience unavailable anywhere else.

Two themed contests showcase Nespresso products in the spirit of the Festival — each mechanic is designed to build complicity between the food & beverage brand and the world of cinema. By taking part, club members experience the Festival from the inside, build an emotional connection with the brand, and contribute to the device's virality on social media.

The device extends into stores with a premium phygital installation that captures the buzz of the Croisette: interactive terminals, video screens and a photocall turn the retail space into a festival stage. The visitor is no longer just a customer — they become a spectator and participant in the Nespresso Festival world, creating memories and naturally viral content.

The device makes it possible to:

- design an elegant corporate website that gives Nespresso club members exclusive content about the Cannes Film Festival;
- create two themed contests that showcase the products within the world of premium cinema;
- develop a phygital in-store installation that turns the shop into a festival stage;
- unite a community at the crossroads of cinema lovers and premium coffee enthusiasts;
- turn Nespresso into a participant in the festival experience rather than a simple partner-sponsor.

By bringing together web agency expertise, corporate website design, UX/UI and installation, Bonhomme in Paris demonstrates its ability to design premium 360 devices for the most demanding food & beverage brands — a coherent ecosystem that creates engagement at every touchpoint.

We enjoyed working with the Bonhomme team. Beyond the high quality of their work, they're an efficient, rigorous team. We'd also like to thank them for their warmth and responsiveness throughout the project!