L'Oréal NextBrand identity - App


Partner of hairdressing professionals, Next is the modern tool for growing salons. L'Oréal calls on Bonhomme to design its brand identity as well as the design of its digital platform.

Image featuring the L'Oréal Next logotype designed by Bonhomme, the branding agency in Paris, over a black-and-white photograph of a model with voluminous hair.

Brand image, a growth lever

In the corporate and fashion & beauty worlds, professionals rarely have simple tools to effectively showcase their activity and content. The challenge, then, is to create a brand clear, credible and premium enough to reassure users, while developing a UX/UI experience capable of simplifying adoption of a SaaS service designed to support their communication and business development. The challenge also rests on the ability to design a relevant product, built around the salons' real-world usage and shaped through collaborative workshops with the client to align strategy, features and user expectations.

To meet this objective, the branding agency Bonhomme supports L'Oréal from its Paris offices through a strategic approach combining brand platform, visual identity and art direction. The studio develops a meaningful logotype as well as a graphic system geared towards emotion and personal expression. This approach builds a premium visual identity capable of reflecting the project's ambitions while creating a strong closeness with hairdressing professionals. The collaborative workshops with the client play a central role here in surfacing the service's deeper values and shaping a coherent, lasting positioning.

Screen explaining the design of the L'Oréal Next logotype, created by Bonhomme, the branding agency in Paris.
Logotype variations on a black background and a purple-to-pink gradient background for L'Oréal Next, designed by Bonhomme, the branding agency in Paris.

Rolling out a fluid UX/UI experience inspired by premium startup codes

Alongside this, the web agency Bonhomme in Paris designs an app and a SaaS digital platform built with a continuous-evolution logic in mind. The UX/UI interface is structured to give content plenty of room while simplifying access to the different features. Inspired by the standards of premium startups and the French tech scene, the digital experience is built on a clear, modern and instructive interface, capable of making the tool instantly more accessible for professionals.

Design system for the L'Oréal Next application, created by Bonhomme, the branding agency in Paris.

Results and Impact

The device makes it possible to:

- develop a clear, coherent brand platform;
- design a premium visual identity tailored to hairdressing professionals;
- create a logotype and graphic system that are instantly recognisable;
- deliver a fluid, instructive app and UX/UI experience;
- strengthen salon adoption of the service;
- provide lasting support for the brand's development with its professional target audience.

By bringing together branding agency expertise, brand platform, visual identity, logotype, UX/UI and product experience, Bonhomme demonstrates its ability to support major corporate groups in designing premium brands that turn complex tools into more engaging, accessible digital experiences.

Logotype variations on a black background and a purple-to-pink gradient background for L'Oréal Next, designed by Bonhomme, the branding agency in Paris.

FAQ — L'Oréal Next

Mathilde P.International Retail Innovation Director

Bonhomme showed great talent in creating our brand's visual identity and adapting it for our B2B digital platform for hairdressing salons. They supported us beyond our expectations, pushing us to reflect on our project's deeper values to better express our why-how-what. The graphic identity is clear and modern, perfectly capturing the project and its values!

Informations

  • ClientL'Oréal professionnel

  • DateSeptember 2020

Awards x1

  1. NextBehanceUX/UI

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