In the corporate and food sectors, brand messaging often relies on highly functional codes that make brands unremarkable and hard to desire. The challenge, then, is to build an image that goes beyond the product dimension alone to showcase the group's values, its world and its expertise. It also means developing a digital experience immersive enough to turn a corporate site into a genuine premium brand experience.

To meet this objective, the branding agency Bonhomme develops, from its Paris offices, a colourful, elegant and contemporary visual identity built on minimalist graphic compositions and stylised depictions of the group's products. The studio also produces a paper-art corporate film showcasing Delassus's various activities through an art direction inspired by the codes of great premium houses and the world of luxury. This brand content work turns industrial products into more desirable, emotional visual objects.

Alongside this, the web agency Bonhomme in Paris designs an immersive corporate website whose UX/UI approach relies on fluid navigation and a highly visual presentation of content. The colourful interface and animations reinforce the immersion while showcasing the group's various activities. The site is built on a UX/UI experience designed to make product discovery more intuitive and engaging, while keeping a clear, accessible corporate structure.

The device makes it possible to:

- develop a more contemporary, differentiating visual identity;
- create a brand content universe inspired by luxury codes;
- produce an immersive corporate film showcasing the group's activities;
- design a more engaging corporate UX/UI website;
- strengthen the brand's appeal and desirability;
- durably modernise the group's image with its audiences.

By bringing together branding agency expertise, brand content, corporate film, web agency and UX/UI, Bonhomme demonstrates its ability to support corporate groups in transforming their brand image through premium digital experiences that blend storytelling, design and emotion. The project received numerous international distinctions, including several Awwwards, FWA and Behance awards.

This was the second time I've collaborated with Bonhomme. The team is professional, creative, and above all, they captured and elevated the soul and DNA of our company.