Promising, measured results for the premium brands and luxury houses the studio supports over the long term.
Since 2013, Bonhomme has supported premium brands and luxury houses with their branding and digital projects. More than 125 projects later, here is what they have concretely changed for our clients: a multiplied conversion rate for TAG Heuer, higher revenue for Le Cèdre Rouge and a fast-growing community for Château La Mascaronne.
1. Key figures
+400% conversion rate from the launch of TAGHeuer.com (2020)
17 countries and 26 languages for the simultaneous launch of the TAG Heuer platform
+24% conversion rate for Le Cèdre Rouge (2025)
+11% revenue for Le Cèdre Rouge
+5% average order value for Le Cèdre Rouge
+30% social media followers in 6 months for Château La Mascaronne (2026)
More than 200 international awards won by the studio since 2013: see our Awards.
2. TAG Heuer: an e-commerce platform that multiplies online sales
Watchmaking · E-commerce, UX/UI, design system · Launch: January 2020
TAG Heuer entrusted Bonhomme with the design of its new digital platform: the UX/UI, the design system and the creative development of TAGHeuer.com. The goal was to showcase the house's collections and craftsmanship while increasing the site's commercial performance.
The results
+400% conversion rate from launch, in January 2020. Momentum accelerated further in the following months with the rise of online shopping.
A simultaneous launch in 17 countries and 26 languages.
A platform compliant with AA accessibility standards.
Two Awwwards distinctions in 2021: Honorable Mention and Developer Award.
“Congratulations to the wonderful Bonhomme team, who combine rare modern creativity with flawless execution. TAGHeuer.com is fantastic and a great success! It was a real pleasure and a privilege to share this adventure with you!”
Béatrice G., Vice President Digital and Customer Experience, TAG Heuer
3. Le Cèdre Rouge: a repositioning that drives revenue growth
Furniture · Audit and consulting, brand platform, visual identity, e-commerce · April 2025
Founded in 1985, Le Cèdre Rouge needed to assert a more premium positioning without turning its back on its heritage. After an audit based on many interviews and customer surveys, Bonhomme redefined the brand platform around three pillars (rigor, integrity, heritage), created a new visual identity with a timeless monogram, then redesigned the e-commerce experience.
The results
+24% conversion rate on the e-commerce site.
+11% revenue.
+5% average order value.
A clarified high-end positioning and a consistent identity across every touchpoint.
“Bonhomme supported us with a clear and creative vision, helping to strengthen the identity and consistency of our brands.”
Théophile D.M., Project Director, Le Cèdre Rouge
4. Château La Mascaronne: an AI-augmented content strategy
Food & beverage · Social media, generative AI, motion · Michel Reybier Group · January 2026
To renew its voice on social media, Château La Mascaronne turned to Bonhomme. The studio defined a creative direction built around recurring themes, along with structured prompt systems to produce consistent visuals with generative AI (ChatGPT, Midjourney, Nano Banana), true to the codes of luxury. Campaigns run on Meta platforms and are continuously adjusted based on performance data.
The results
+30% social media followers in 6 months.
Consistent content production that keeps pace with social media.
Campaigns continuously optimized based on engagement data.
A modernized digital voice that serves the brand's desirability.
“Bonhomme gave our social media a strong identity, true to the spirit of the Château, while making the most of AI to produce more and better. In six months, our community grew by 30%. A creative, responsive team that always listens.”
Eva Matone, Château La Mascaronne
5. Your project could be next
Based on Quai de la Loire in Paris's 19th arrondissement, the studio's founders welcome you to discuss your ambitions and upcoming projects.