Working closely with Le Cèdre Rouge's management team, Bonhomme conducted an in-depth strategic review through a series of interviews and workshops. Refocusing on the values of high standards and integrity, the new brand platform redefines the main pillars of Le Cèdre Rouge, its challenges, its positioning and its raison d'être, providing a common foundation for the new identity to be used on all communication channels.

The new graphic charter adopts an elegant style, reflecting the cutting-edge selection offered by Cèdre Rouge. The logotype has been revisited, incorporating a classic monogram that recalls the brand's heritage while symbolizing its renewal towards a more upmarket positioning. It also introduces a new central element: a diamond shape, symbolizing the balance between two worlds, in this case inside and outside. The old colors give way to a new palette inspired by the brand's early communications, shades of green reflecting its historic expertise in outdoor furnishings.

Another highlight of the redesign is the modernization of the Cèdre Rouge website. Designed to meet the expectations of consumers in the sector, it offers intuitive navigation and puts emphasis on partner brands while preserving Cèdre Rouge's own identity. Drawing on its experience in designing high-performance e-commerce sites, Bonhomme proposed a clear, elegant interface based on the industry's best practices.

From the stores to the website, from the bags to the stationery, this transformation marks a return to basics for Le Cèdre Rouge, which, by drawing on its original DNA to reconnect with what made it unique, is reclaiming its place as a key player in the home furnishings sector.

Bonhomme has supported us with a clear and creative vision, helping to strengthen the identity and consistency of our brands.