For a group like Total, corporate communication goes well beyond simply presenting results. It's about building an editorial presence that shapes public perception on complex subjects — global energy policy, the ecological transition, the role of major groups in public debate. Bonhomme, the web agency in Paris, was tasked with designing a premium corporate website that would be more than a simple institutional portal — a genuine media outlet capable of engaging a community and shaping perception of the group.

For Politiques Énergétiques, Bonhomme in Paris designs a complete visual identity — a range of pictograms and colours that organises and structures the site's editorial content. Each theme — energy, transition, geopolitics, innovation — has its own visual codes, making navigation intuitive and reading enjoyable across a dense, varied body of content.

The UX/UI work designs a premium cross-navigation system — side panels and a geographic search let visitors explore content by theme, region or format. A corporate site with high editorial density thus becomes a fluid, engaging platform in which every visitor quickly finds the topics that matter to them.

Politiques Énergétiques goes further than a simple institutional media outlet: it invites debate. A live feature combines a YouTube embed with the Twitter API's capabilities — visitors react in real time via a dedicated hashtag during video debates, creating a public conversation around the topics the group champions. The platform thus becomes a space for influence and community engagement that goes beyond conventional corporate communication.

The device makes it possible to:

- design a premium corporate website conceived as a fully-fledged media outlet, forum and debate space at once;
- structure a dense body of content through a rigorous editorial visual identity and an intuitive UX/UI;
- shape public perception of the group around the major themes of global energy policy;
- engage a community in real time through a live debate feature integrating YouTube and the Twitter API;
- demonstrate Bonhomme's ability to design premium corporate platforms that go beyond simple institutional communication.

By bringing together web agency expertise, corporate website design, UX/UI and editorial art direction, Bonhomme in Paris demonstrates its ability to design premium platforms that turn corporate communication into a vector of influence and lasting engagement.

Very satisfied with our collaboration with Bonhomme. Project management, art direction, development, design — everything always goes smoothly. Beyond being highly professional, the team is genuinely friendly, and always available and responsive!