For a group like Total, corporate communication goes well beyond simply presenting results. It's about building an editorial presence that shapes public perception on complex subjects, global energy policy, the ecological transition, the role of major groups in public debate. Bonhomme, the web agency in Paris, was tasked with designing a premium corporate website that would be more than a simple institutional portal, a genuine media outlet capable of engaging a community and shaping perception of the group.

For Politiques Énergétiques, Bonhomme in Paris designs a complete visual identity, a range of pictograms and colours that organises and structures the site's editorial content. Each theme, energy, transition, geopolitics, innovation, has its own visual codes, making navigation intuitive and reading enjoyable across a dense, varied body of content.

The UX/UI work designs a premium cross-navigation system, side panels and a geographic search let visitors explore content by theme, region or format. A corporate site with high editorial density thus becomes a fluid, engaging platform in which every visitor quickly finds the topics that matter to them.

Politiques Énergétiques goes further than a simple institutional media outlet: it invites debate. A live feature combines a YouTube embed with the Twitter API's capabilities, visitors react in real time via a dedicated hashtag during video debates, creating a public conversation around the topics the group champions. The platform thus becomes a space for influence and community engagement that goes beyond conventional corporate communication.

The device makes it possible to:

- design a premium corporate website conceived as a fully-fledged media outlet, forum and debate space at once;
- structure a dense body of content through a rigorous editorial visual identity and an intuitive UX/UI;
- shape public perception of the group around the major themes of global energy policy;
- engage a community in real time through a live debate feature integrating YouTube and the Twitter API;
- demonstrate Bonhomme's ability to design premium corporate platforms that go beyond simple institutional communication.

By bringing together web agency expertise, corporate website design, UX/UI and editorial art direction, Bonhomme in Paris demonstrates its ability to design premium platforms that turn corporate communication into a vector of influence and lasting engagement.

Very satisfied with our collaboration with Bonhomme. Project management, art direction, development, design, everything always goes smoothly. Beyond being highly professional, the team is genuinely friendly, and always available and responsive!