Arte GifmyliveImmersive website
To celebrate 2014, Arte Concert would like to offer internet users a retrospective of the year’s highlights. Bonhomme has created #Gifmylive in Paris, one year of live performances, one year of emotion, a premium interactive social experience that reinvents the greeting card by allowing each visitor to create their own emotional GIF using Arte Concert’s live performances and share it as a personalized message.
How can you reinvent the codes of the traditional greeting card?
To celebrate 2014, Arte Concert wanted to offer its community an emotional retrospective — not a set of figures, but an experience that captures the richness of a year of exceptional live shows. The traditional greeting card wasn't enough to capture that intensity. Bonhomme, the web agency in Paris, was tasked with designing an immersive website that reinvents the end-of-year greeting format for a premium art and culture institution — interactive, customisable and naturally viral.
Bonhomme in Paris designs #Gifmylive — an interactive social experience that captures the full range of emotions from Arte Concert's live shows over the past year. Rather than passively consuming a retrospective, every visitor becomes a creator: they compose their own emotional gif from the year's highlights and share it as a personalised greeting.
The work in UX/UI designs a fluid, intuitive creative journey — exploring available moments, selecting, customising and sharing — within a premium interface that reflects Arte Concert's editorial and artistic rigour. Each gif produced is both a personal memento and a vector of virality for the art and culture brand.

Results and impact
The device makes it possible to:
- reinvent the digital greeting card for an art and culture institution with an interactive, customisable experience;
- let every visitor create their own emotional gif from a year of Arte Concert live shows;
- generate strong community engagement through an emotionally engaging participatory device;
- win several awards for the creativity and quality of the UX/UI;
- turn every shared gif into a vector of organic virality for the brand.
By bringing together web agency expertise, immersive website design and UX/UI, Bonhomme, the Paris web agency, demonstrates its ability to design digital experiences that turn simple editorial content into a participatory device with real emotional depth. Awarded several international distinctions, including two Site of the Day and two Honorable Mentions at the Awwwards, two Website of the Day at the CSS Design Awards, as well as two FWA of the Day from The FWA, the project illustrates the expertise of Bonhomme, the Paris creative agency, in designing innovative digital experiences where creativity, interaction and technical excellence meet the highest standards of digital design.
FAQ — Arte Gifmylive
Stéphanie P.Arte Concert
Bonhomme is a studio we thoroughly enjoy collaborating with. Creativity, availability and reliability are the words that best characterise Bonhomme.
Informations
ClientArte
DateJanuary 2015
Awards x9
- GifmyliveAwwwardsSite Of The Day
- GifmyliveAwwwardsHonorable Mention
- Arte GifmylifeAwwwardsSite Of The Day
- Arte GifmylifeAwwwardsHonorable Mention
- Arte GifmylifeCSSDAWebsite Of The Day
- GifmyliveCSSDAWebsite Of The Day
- GifmyliveFWAFWA Of The Day
- Arte GifmylifeFWAFWA Of The Day
- Arte GifmyliveLe Club des D.A.Shortlist