As a group grows across multiple entities, the risk is a fragmented visual voice that weakens the brand's overall perception. For JY BH, the challenge was to build an identity strong enough to unite every subsidiary while preserving their individual character. The system also had to convey the group's premium standards and its long-standing roots in the fashion and beauty world, where perceived quality plays an essential role.

Rather than multiplying graphic effects, Bonhomme's branding agency in Paris took a restrained, understated approach. The visual identity rests on a family of purely typographic logotypes, ensuring immediate continuity between the parent company and its various subsidiaries. This approach reinforces the group's premium character while establishing a timeless, authoritative image. The brand guidelines developed can easily be applied by every stakeholder, guaranteeing lasting consistency across all communication materials. The identity thus becomes a true common language, expressing the expertise, elegance and rigor that define the JY BH workshops.

Paris-based web agency Bonhomme then designed a corporate website that places branding at the heart of the UX/UI experience. From the very first click, an animated black fabric welcomes visitors and immediately evokes the group's core craft. This immersive opening sets a premium tone before visitors even reach the content.

The experience continues through a sober, functional UX/UI interface built on the brand's graphic codes as well as extensive photography and video work. Hands, materials, tools and the gestures of craftsmanship become the site's main narrative elements. This staging highlights the group's textile expertise while making its various areas of specialization and territorial presence easier to understand.

The approach makes it possible to:

- develop a visual identity that is coherent across the whole group;
- design a harmonized family of logotypes for the parent company and its subsidiaries;
- strengthen the premium positioning of every entity;
- create an immersive corporate website centered on textile craftsmanship;
- deliver a clear, elegant UX/UI experience;
- sustainably showcase the group's expertise to clients and partners.

By combining branding agency, visual identity, logotype, web agency, corporate website and UX/UI expertise, Bonhomme in Paris demonstrates its ability to guide premium groups in the fashion and beauty world toward coherent brand ecosystems. The JY BH project has received five international awards, including Site of the Day at the Awwwards, Mobile Excellence at the Awwwards, and Website of the Day at the CSSDA.

I want to highlight the remarkable work of creation, design of your agency Bonhomme, which highlights our craft made in France. Well done and congratulations. Mission accomplished.