Gangstères wanted to create an identity that embodies both their hard-hitting spirit and their desire to create quality productions. We combine these ambitions with a branding rich in color, and a modern and elegant typography game. The starting point was the goal of Gangstères: helping brands master their storytelling. On social networks, the balance between images and the words that illustrate them are at the origin of a successful storytelling. The birth of Gangstères responds to an act of rebellion and commitment of the co-founders. The idea of working around a fist was immediate to embody this structure. We push the idea until creating an emoji that is related to the digital world in which the structure gravitates. We have opted for a typography with empatement so as to emphasize both the premium aspect of the gangster production and their particular relationship to words. We wanted to create a small singularity to make typography a logotype. That's why we worked on a game between the G loop and the E accent.

The identity produced naturally takes shape online thanks to a gradual change of color that follows the scroll of the page.

It's the Brand identity that makes the difference, and we're happy to make the difference with Bonhomme.