In a food & beverage market where cherry tomatoes are often perceived as a commoditised product, differentiation comes through building a strong brand world. The challenge for Duroc is precise: how do you assert a premium positioning across every touchpoint, film, website, packaging, without multiplying productions and budgets? The answer lies in an omnichannel approach built around a single creative asset, cleverly adapted for each medium.

The branding agency Bonhomme in Paris designs a fully 3D-animated film, conceived as the starting point for the entire system. The cherry tomatoes become genuine characters moving through a playful, colourful world, a miniature amusement park where every scene embodies the brand's values: freshness, vitality, accessibility. This film establishes Duroc's essential codes, colour palette, rhythm, tone, which are then transposed scene by scene across all communication materials.

Each scene becomes a reusable asset across the immersive website, on packaging, and on digital materials. This omnichannel logic maximises the return on every moment of production while maintaining flawless premium consistency across every touchpoint.

The web agency Bonhomme extends the film's world into an interactive digital experience built in webGL. The film and the immersive website were designed to work in a virtuous way: each colour in the film is linked to a category on the site, and the homepage presents each of the scenes as a coloured mosaic that invites visitors to discover the brand from whichever angle sparks their curiosity most.

The UX/UI work structures this journey intuitively, turning interaction into a lever for engagement and brand understanding. WebGL delivers real-time 3D rendering quality directly in the browser, a fundamental requirement for a premium system accessible to every audience.

The initiative makes it possible to:

- build a consistent premium identity adapted across all touchpoints from a single film;
- differentiate Duroc in a commoditised food & beverage market through a strong, playful narrative world;
- develop an immersive webGL website that turns brand discovery into an interactive experience;
- ensure visual continuity between film and digital through a rigorous omnichannel approach;
- optimise production budget by sharing 3D assets across all media.

By bringing together film, immersive website, webGL and UX/UI, Bonhomme, the web agency in Paris, demonstrates its ability to design comprehensive systems where storytelling, production and premium design converge. The Duroc project was recognised with eleven international awards, including the Lovie Awards Gold, the Lovie Awards Silver, the Awwwards Site of the Day and the FWA of the Day.