OSF FlavorsBrand identity - Content - Corporate website
Since its creation in 1983 in the United States, OSF Flavors has been creating high-quality custom flavors for a wide range of food and beverage products. Bonhomme supports the brand in modernizing its brand identity and its website.
Modernising a historic brand without erasing its heritage
When a company has existed for several decades, evolving its image represents a challenge of balance between continuity and modernity. The challenge is then to preserve the identity elements that contribute to the brand's recognition while transposing them into a more contemporary visual language, adapted to digital uses and today's audience expectations. In OSF Flavors' case, the challenge also rests on the ability to translate an industrial and technical activity into a more emotional, sensory and immersive brand experience.
To meet this objective, the premium branding agency Bonhomme develops, from its Paris studio, a new visual identity built around an evolution of the logotype and a redesign of the brand guidelines. The typographic work strengthens the brand's premium character while preserving the dominant codes of its historic identity. The colour adjustments and the treatment of the illustrations help structure a graphic universe that is more consistent, contemporary and distinctive. The studio deploys this new visual identity across the brand's various communication materials to ensure overall consistency between branding, content and digital experience.
Brand content designed to awaken the senses
In addition to the branding work, the Bonhomme creative agency produces a series of photographic content designed to showcase the flavours developed by OSF Flavors. Close-up shots strengthen the sensory dimension of the products by working with textures, materials and colours. This brand content turns technical ingredients into more emotional and immersive content. The studio also designs a set of illustrations to bring more warmth and flexibility to the graphic universe, counterbalancing the sometimes rigid aspect associated with laboratory activities.
A corporate website built around UX/UI and immersion
The premium Bonhomme web agency designs a corporate website whose UX/UI experience is built on a balance between minimalism, fluidity and immersive interactions. From the homepage, close-up transitions punctuate navigation and contribute to the brand's sensory staging. Animations are integrated with subtlety to reinforce immersion without compromising content readability.
Results and impact
The project helps to:
- sustainably modernise OSF Flavors' brand image;
- strengthen visual identity consistency across all materials;
- develop a more immersive, contemporary corporate website;
- offer a smoother, more sensory UX/UI experience;
- showcase the brand's heritage through a more contemporary graphic language.
In Paris, the Bonhomme branding agency demonstrates its ability to support historic brands in modernising their image and digital ecosystem, combining visual identity, logotype, brand content and UX/UI to build a premium brand that is more contemporary, consistent and distinctive.
FAQ — OSF Flavors
Olivier de B.CEO
The result speaks for itself. This new site is modern, elegant, natural or just plain beautiful.
Informations
ClientOSF Flavors
DateFebruary 2021