In a particularly competitive startup environment, the challenge is to build an immediately identifiable brand, capable of speaking to a European audience while reinforcing understanding of the service. The challenge also rests on the ability to create a clear, engaging UX/UI experience, capable of simplifying the application's features through a premium, accessible graphic universe.

To meet this objective, the branding agency Bonhomme supports Mylo, from its offices in Paris, in creating a new brand platform. The startup becomes Moka, a naming better suited to the European market and designed to reinforce brand recall. The studio then develops a premium visual identity built on minimalist, colourful and contemporary graphic codes. The logotype adopts a simple, modern lettering while the art direction reinforces the brand's accessibility and desirability.

In parallel, the Paris-based web agency Bonhomme designs an interactive corporate website showcasing the application's features through an immersive UX/UI approach. Animated modules interact with the scroll to simplify understanding of the product and make the experience more engaging. The studio also produces a series of content for social media as well as a video campaign to support the startup's launch on the French market.

The device enables:

- developing a coherent and differentiating premium visual identity;
- designing a naming suited to the European market;
- creating a modern, easily identifiable logotype;
- delivering a clear and immersive UX/UI experience;
- successfully supporting the startup's European expansion.

By combining branding agency, web agency, naming, visual identity and UX/UI, Bonhomme demonstrates its ability to support startups in creating premium brand universes capable of sustaining their international growth.

Bonhomme supported us on the complete overhaul of our brand: strategic thinking around positioning, our values, tone of voice, brand name, all the graphic charter and associated content. Bonhomme has created a fresh, modern and powerful universe. We thank them very much for their work!