TAG Heuer x Kith
Bonhomme
Digital
The KITH x TAG Heuer collaboration breathes new life into one of TAG Heuer's iconic Formula 1 models. Based on a campaign inspired by the retro iconography of 90s advertising, Bonhomme designed and developed a landing page that highlights the key products in this colorful pop collection, while translating its vintage spirit into a modern, engaging format.
Masks and typographies
To immerse visitors into the world of the campaign, Bonhomme created a system of masks reminiscent of 90s posters, playing a key role in user immersion. The typography, used as a graphic element in its own right, recalls the visual codes of the era while blending harmoniously with the narrative. Revealed throughout the scroll, these aesthetic choices energize the experience and keep visitors engaged throughout their exploration.
Assets enhancement
The watches, at the heart of this immersive experience, come to life on screen. Each interaction is made meaningful and engaging, thanks in particular to the scroll-triggered animation of the hands, encouraging users to explore further and mechanically increasing the conversion rate. This visual experience is made possible by the intelligent articulation of a range of print and video assets, from shoots of watches worn by pilots to a 3D video presentation of the range.
Results
The digital campaign resulted in a high-performance landing page, with a dynamic, captivating narrative supported by smooth, controlled animations. Thanks to optimized content and strategically placed call-to-actions, the bounce rate remains low, testifying to the effectiveness of the user experience. With five years' experience of working with TAG Heuer and in-depth knowledge of the brand and its customers, Bonhomme has created an enriching shopping experience for this leading watchmaking actor, boosting the brand's aura in the market and intensifying the appeal of its collection.
- Concept
- UX - UI
- Art direction
- Front-end development
- Project management