TAG Heuer EyewearLanding page
TAG Heuer is relaunching a brand-new Eyewear collection with the ambition of making a lasting impression. The Swiss watchmaker wants to communicate the technical and avant-garde identity of its glasses, activate its digital community with high sales targets, and easily direct customers to its boutiques.
Elevating a technical object through experience
In the world of luxury and watchmaking, product presentation is no longer enough. The challenge now is to make precision, technicality and design perceptible through a digital experience capable of revealing them. For TAG Heuer, the challenge is to showcase its glasses as fully-fledged technical objects, while creating an interaction engaging enough to capture attention and effectively guide users towards purchase and points of sale.
A product-centred 3D immersion
The web agency Bonhomme designs from Paris a solution that is both modern and engaging, an immersive landing page structured around two flagship models from the collection. As the user scrolls, products rendered in real-time 3D rotate and progressively reveal themselves, allowing the user to perceive every detail. Mask effects, animated typography and visual transitions punctuate the experience, creating a dynamic immersion while keeping a clear read of the product.
The project relies on advanced 3D modelling of the glasses, designed to find a precise balance between detail and performance. Every element is optimised to ensure a WebGL render that is smooth and accessible across all devices. Pixel-precise position management, together with close collaboration between art direction, 3D and Three.js development, achieves a level of precision and realism that exceeds luxury standards.
Results focused on performance and conversion
Beyond immersion, the experience is designed as a conversion lever. The page's structure enables:
- maximum exposure of the main call-to-action, reaching 100% visibility;
- a 74% attractiveness rate on the carousel showcasing the collection's iconic references.
This approach demonstrates the ability to reconcile aesthetic rigour, technical performance and commercial effectiveness in a digital project dedicated to luxury.
By combining 3D immersion, technical precision and a conversion strategy, TAG Heuer, a player in luxury watchmaking, offers a digital experience that goes beyond simple product presentation. The project captures attention, strengthens the perception of quality and positions the brand within a resolutely contemporary approach to digital.
Through the distinctions received — 3 Awwwards, 4 CSSDA and one FWA — the project reveals the Bonhomme web agency's ability to combine technological innovation with aesthetic rigour, perfectly aligned with the expectations of luxury and watchmaking.