ProglowBrand identity - Packaging
How can a company revamp its visual identity and move upmarket without losing its customer base? Nailscamp enlisted Studio Bonhomme to design a new brand platform, a new name, and a new branding strategy tailored to its B2C and B2B customers. Currently expanding rapidly in the French market, the brand is seeking a modern identity with a much more premium feel.
Our response
The branding agency Bonhomme designs, in Paris, a unique brand platform that reflects Nailscamp's own reality and distinctive values. A relevant visual identity is produced through exchanges with its customers over several workshops, conducted in a spirit of strategic consulting. The new branding carries codes the brand's customers recognise and perfectly embodies its new positioning. The interplay of typefaces within the logotype underlines the intent to address the brand's two audiences. The star graphically echoes the word “Glow” in the new brand name, while creating a strong identity symbol repeated throughout the various elements of the identity.
Packaging
Packaging work illustrates how to deploy a brand identity on a large number of products. By working on two-tone labels, room is left for the multiplicity of product colors. The logo placed vertically gives way to important information.
Results
Now known as Proglow, the beauty products brand offers a harmonious, more elegant and professional visual identity, enabling it to move upmarket and demonstrate all its expertise. Its new positioning and co-constructed identity strengthen its proximity to an audience who feels more than ever listened to by a brand.
Robert M.General Manager
Bonhomme helped us elevate our brand image, thanks to their unmatched design expertise and next-level graphic creativity.
FAQ ProGlow
Informations
ClientNailscamp
DateJuly 2024