The project isn't limited to a single platform. It's part of a broader approach integrating the e-commerce website, social media and press events, with the goal of deploying a coherent communication campaign across all channels. This approach rests on a digital strategy conceived as an ecosystem, where every touchpoint contributes to a shared narrative in service of watchmaking innovation.

In this context, Bonhomme, web agency in Paris, develops a set of content based on 3D models, adapted across all the campaign's formats. Motion design and lighting work reveal the product with precision, while the immersive landing page, designed as a dynamic template, uses this content to structure the experience through animations, mask effects and a coherent narrative scroll.

At the heart of the project, the e-commerce experience is designed as a performance lever. A configurator allows models to be personalised in just a few interactions, making it easier for users to picture themselves with the product and directly boosting the conversion rate. The product page extends this logic with a real-time 3D module, allowing the watch to be manipulated within an interactive environment.

Moving from one viewpoint to another no longer relies on a simple sequence of images, but on camera and lighting movement, reinforcing continuity and realism. Each model thus has its own universe, combining e-commerce standards with a contemporary immersive experience.

The project makes it possible to:

- structure a coherent digital campaign across all channels;

- showcase product innovation through immersive and interactive content;

- improve user projection and e-commerce performance, notably via the configurator and the presence of 3D models.

By combining strategy, content production and the development of interactive experiences, Bonhomme, the Paris-based web agency specialised in watchmaking and luxury, demonstrates its ability to design global digital strategies that are both aesthetically refined and high-performing.

Recognised on multiple occasions, notably by Awwwards (Site of the Day, Developer Award), the project reflects an advanced mastery of technology and a nuanced understanding of the challenges facing luxury watchmaking in the digital age.

The digital experience meets our goal of finding a good balance between showcasing the products' design and their features. The page offers immersive scroll-based navigation and lets the user dive into the world of this TAG Heuer Connected Calibre E4.