For a startup whose core product is a mobile application, the corporate website is often the first point of contact with a potential user. It has to convince, reassure and win over in a matter of seconds. The challenge for Shine was twofold: how to present a technical product in an accessible, engaging way, and how to translate a rich graphic universe — illustrations, bold colours, animated characters — onto the web without the experience becoming cluttered or confusing.

From its Paris offices, the web agency Bonhomme decided to make branding itself the driver of the experience. Rather than illustrating its point with screenshots of the app, the corporate website sets the illustrations and graphic elements of Shine's identity in motion in every section. Each part of the site corresponds to a key feature of the app, presented through its own visual staging.

The result is a site where branding and content become one — a playful, coherent experience that immediately makes you want to learn more about the startup and download the app.

A play of parallax and particles paces the reading, giving the impression that the page is alive and that the brand's universe unfolds as you scroll. This animation work, designed by the web agency Bonhomme, based in Paris, as part of the UX/UI project, turns a classic navigation into a sensory experience consistent with the startup's dynamic, approachable tone.

The UX/UI work is built around one clear goal: helping the user grasp Shine's added value as quickly as possible, on both desktop and mobile. The mobile version of the corporate website favours quick exploration of the content, with an information hierarchy designed for small screens and fluid navigation that doesn't sacrifice visual richness. The startup came with a strong graphic universe — Bonhomme turned it into a coherent digital experience, from the first scroll through to the call to action.

The solution makes it possible to:

- design a dynamic corporate website that brings Shine's branding to life through consistent animations;
- showcase the app's features in each section through in-depth UX/UI work;
- create a playful, memorable navigation experience that reflects the startup's values;
- optimise the mobile version for quick product understanding and easier conversion.

By combining web agency expertise, corporate website design, UX/UI and animated art direction, Bonhomme in Paris demonstrates its ability to turn a startup's identity into a living digital experience. Before moving into production, the studio took the time to understand Shine's vision — an approach that comes through in every detail of the site.

Before starting the production, Bonhomme really took the time to understand our vision in order to create a website that introduces our product and our values ​in the most accurate way possible. Their project management, their creativity and their attention to detail, have made our collaboration a very pleasant and rewarding moment.