Nescens 360°Brand content
Renowned for its cutting-edge expertise in anti-aging skincare, Nescens called on Studio Bonhomme to create a series of visuals for its website and social media channels.
Staging the product without separating science and desirability
In the world of premium cosmetics, product communication cannot rely on technical language alone. The challenge is to translate complex scientific benefits into a campaign capable of creating strong visual emotion, while showcasing the packaging as a true object of luxury. This means building a coherent universe between product, set design, light and composition, in order to strengthen brand image and content memorability across digital platforms.
A campaign built around a minimalist, futuristic art direction
To meet this objective, the Bonhomme communication agency develops, from its Paris studio, a visual campaign built around a studio shoot and a set design inspired by scientific, futuristic and minimalist worlds.
The studio imagines a series of compositions in which the packaging is placed at the heart of the visual device. Materials, lighting effects and textures come together to build an immersive environment capable of conveying both the brand's scientific innovation and its luxury positioning.
The art direction is built in particular on the use of circular forms evoking 360° protection against the external aggressions linked to premature skin aging. The interplay of materials adds depth and relief, reinforcing the perception of a technological, premium and reassuring product.
Content designed for digital uses
The content produced during the shoot is designed to be adapted across the brand's various communication channels, from the website to social media, to ensure overall consistency across the campaign.
This production approach makes it possible to structure a coherent communication campaign across all digital platforms, while optimising content impact and the clarity of the brand's visual voice.
Results and impact
The campaign helps to:
- strengthen the desirability of the packaging;
- showcase product benefits through a coherent visual campaign;
- develop a more contemporary, premium brand image;
- generate strong engagement on social media.
In Paris, the creative agency Bonhomme demonstrates its ability to design premium communication campaigns capable of turning a scientific narrative into an immersive visual experience, combining filming, set design and art direction in service of luxury brands.
