In a context where different departments within the same house build a communication campaign on different timelines, the challenge goes beyond simply publishing content online. The starting point consists of existing marketing assets — films and visuals — created to embody the collaboration, which must lead to an online experience that goes beyond duplicating that content.

The challenge is then to structure a digital strategy capable of extending this narrative onto the web, while ensuring consistency between the various touchpoints and the specific uses of digital.

To address this challenge, the web agency Bonhomme designs, from its Paris studio, an immersive landing page that directly picks up the narrative logic of the marketing team's campaign films.

Each video is broken down into short sequences, progressively revealed as the user scrolls, allowing the product discovery to unfold at a steady pace while keeping the user's attention.

A dual navigation system allows instant switching between the two models, chronograph and tourbillon, offering a smooth comparative view of their key features.

At the heart of the experience, specific work is carried out on the transitions. Developed in WebGL, they ensure visual continuity between the different scenes, drawing on Mario Kart's iconic codes, including the effects seen on the characters when hit by the magic star. The acceleration effects and colour variations inspired by the game's universe accompany the changes in viewpoint, creating a constant sensation of movement.

The project makes it possible to:

effectively extend the marketing campaign within a consistent digital environment;

showcase the two limited editions through a clear, engaging comparative experience;

translate the Mario Kart universe into a faithful, dynamic digital language;

capture the user's attention through fluid, interactive storytelling.

By orchestrating the transformation of a campaign into an immersive digital experience, Bonhomme, the Paris-based web agency specialised in luxury, demonstrates its ability to design projects at the crossroads of strategy, design and technology.

Recognised on multiple occasions, notably by the CSS Design Awards (Innovation, UX, UI) and the WD Awards, the project illustrates the studio's expertise in creating digital experiences that meet the highest standards in watchmaking and luxury, as well as international collaborations.