Fondation Louis VuittonCorporate website

In 2006, at the initiative of Bernard Arnault, the LVMH Group established the Louis Vuitton Foundation with the goal of promoting and supporting contemporary artistic creation among a broad French and international audience. A leading institution in the world of art and culture, the Foundation commissioned the agency Réciproque to coordinate the design of a digital experience dedicated to one of its exceptional exhibitions. The Paris-based web agency Bonhomme was tasked with the UX/UI design, with a specific mission: to create a premium digital ecosystem that showcases the exhibitions and drives visitor conversion.

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