A graduate in graphic and digital arts, I worked as a freelancer in Paris for five years, collaborating with agencies such as Unit 9, DDB, and 84.Paris on projects for brands like Audi, Google, and Chanel. In 2013, I co-founded Bonhomme with my wife. To me, true experience begins with the work itself: knowing how to use software isn't enough, you also need to understand art history. And an award like the FWA should primarily stimulate creativity, rather than just provide recognition.

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