It all starts with branding. We aim to begin with our client's brand DNA. What makes them unique? How do they stand out from their competitors? Once this starting point is defined, our minds naturally draw upon the references we’ve encountered, whether within the client's sector or elsewhere. We aren't particularly interested in the conventions used by competitors; instead, the goal is to ensure the client stands out in their market. We look for a visual starting point that allows us to easily establish a system, a logic, that creates consistency across all communication channels.

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