Perrier is not just a product — it’s a brand that embodies a way of life, an energy, a creative freedom. Its corporate website needed to reflect this singularity and turn visitors into members of a community. In collaboration with the agency Mazarine, the web agency Bonhomme in Paris was tasked with designing a platform that goes beyond simple product presentation — a premium, playful, community-driven interface capable of generating attachment and virality around the French food & beverage values the brand stands for.

Bonhomme, web agency in Paris, designed an interface that showcases Perrier’s creative spirit — bold, dynamic, in step with the brand’s pop, iconic energy. The UX/UI work rethinks the information architecture to simplify access to content and offer intuitive navigation that encourages exploration and discovery.

A structuring design system guarantees the graphic and functional consistency of every interface. This modular system makes content management and the site’s future evolution easier — essential for a premium brand that publishes content continuously across several international markets.

At the heart of the system, a cocktail recipes section builds a bridge between the product and the lifestyle it embodies. Linked to relevant news content, these recipes showcase social media interactions throughout the browsing experience — users discover how others have made the brand their own, creating a sense of belonging to a premium food & beverage community. This editorial content turns the site into a vector for organic virality.

Perrier is a global brand whose distribution and advertising campaigns vary from one country to another. Bonhomme in Paris designed a flexible, modular products interface that meets the specific needs of each national administrator — while maintaining the brand universe’s premium consistency across every market.

The project makes it possible to:

- design a playful, premium interface that reflects Perrier’s creative, iconic spirit;
- build a food & beverage community around cocktail recipes and a French way of life;
- showcase the brand’s social interactions throughout the browsing experience to generate organic virality;
- structure a large volume of content through a design system that stays consistent across several international markets;
- create a corporate website that generates attachment and turns visitors into brand ambassadors.

By bringing together web agency expertise, corporate website design, UX/UI and design systems, Bonhomme in Paris demonstrates its ability to design premium digital platforms for major international brands — experiences that build genuine attachment and generate virality.

A solid partner that can be counted on to conceive a project in a global way, while being consistent with the brand, its objectives and its needs. The team is professional, super responsive and tuned - with a constant requirement for quality at all levels.