For the launch of its Spring-Summer 2016 collection, Bonobo Jeans wanted to go beyond the classic digital lookbook format. The challenge wasn’t just to present a fashion and beauty collection — it was to create an online event that generates interest, engagement and virality. Extrême Sensio brought in the web agency Bonhomme in Paris to design an experience that turns every passive visitor into an active participant in discovery — an immersive website rooted in the brand’s deepest values.

Bonhomme in Paris designed a dynamic, participatory lookbook catalogue, where every interaction is designed to reflect Bonobo Jeans’ premium values and creative freedom. Rather than scrolling passively through collection photos, visitors are invited to take part — making choices, exploring worlds, making pieces their own through navigation that feels more like an experience than a browse.

The UX/UI work turns the lookbook into a viral device — every moment of discovery is designed to be shareable, to build emotional attachment and to carry the fashion and beauty brand’s identity. The navigation is fluid, playful and full of surprise — the antithesis of a static catalogue.

The project makes it possible to:

- design an immersive, participatory website that turns the collection launch into an engaging digital event;
- create a premium UX/UI rooted in the values of the Bonobo Jeans fashion and beauty brand;
- turn every passive visitor into an active participant in discovering the Spring-Summer 2016 collection;
- generate strong emotional attachment that boosts the brand’s online notoriety;
- produce a shareable experience that amplifies the launch’s organic virality.

By bringing together web agency expertise, immersive website design, UX/UI and creative direction, Bonhomme in Paris demonstrates its ability to design premium digital experiences for fashion and beauty brands — systems that build emotional attachment and boost notoriety well beyond the launch itself.

Bonhomme was able to be proactive both in defining the idea in collaboration with the agency and in its support in the culmination of the concept and flawless execution of the project.