At the Paris Motor Show, hundreds of brands compete for visitors' attention. For the launch of the new Audi TT, competition for attention is total. Double 2 called on Bonhomme, the web agency in Paris, to design an immersive website that creates a digital event alongside the physical one — a participatory device that engages on-site visitors and online audiences worldwide simultaneously.

Premium particle visuals immerse visitors in the car brand's technological world. The work in UX/UI and motion design creates an immersive atmosphere that positions the Audi TT as a technological object as much as a car. A live tweet feed illustrates the community's activity in real time and invites every visitor to take part — the more the community tweets, the further the car descends from its monumental structure.

The device is disarmingly clear: the new Audi TT is presented at the top of a monumental structure on the show stand. On the digital platform, every tweet posted with the dedicated hashtag brings the car down a notch. The more users tweet, the closer the car gets to the ground, and the greater their chances of winning prizes. This simple, stimulating mechanic creates a virtuous engagement loop — the automotive community mobilises, social media lights up, and the Audi TT becomes the talk of the show.

The device makes it possible to:

- design a premium immersive website that creates a digital event alongside the Paris Motor Show;
- mobilise the automotive community around a simple, stimulating and naturally viral participatory game;
- generate several hundred active entries and strong engagement on social media;
- create a memorable experience that sets the Audi TT stand apart at a show with a high volume of exhibitors;
- win an Awwwards Honorable Mention and a CSS Design Awards Website of the Day for the device's excellence.

By bringing together web agency expertise, immersive website design, UX/UI and motion design, Bonhomme, the Paris web agency, demonstrates its ability to design digital devices that turn a product launch into a participatory experience with strong viral potential. Awarded an Honorable Mention at the Awwwards as well as a Website of the Day at the CSS Design Awards, the project illustrates the expertise of Bonhomme, the Paris creative agency, in designing immersive digital experiences that combine innovation, community engagement and creative excellence.

A real pleasure to work with the team, both for their professionalism and their friendliness. Beyond the reliability of the aggregation tool the project required, Bonhomme brought the experience to life by imagining an immersive web communication platform.