In order to activate its prestigious showroom on the Champs Elysées, L'Atelier Renault asks the Villa d'Alesia & Co agency. We help them to design an interactive installation that plunges visitors into of Renault's history.https://youtu.be/ZH1i_s6qUYg
The objective of this activation is to immerse the visitor into 120 years of Renault history, in less than 3 minutes. To promote its immersion, we thought a device composed of five screens arranged in an arc of circle, controllable from a tablet.
In order to create a complicity with the brand, the experience had to stage the user, to make him active. By taking a photograph thanks to the installation and entering his date of birth, the visitor discovers how much Renault has always been part of his life. We have ensured that each user can live a unique experience by developing an algorithm that specifically distributes the content.
The experience of visitors comes to life beyond installation, thanks to the generation of a personalized video, shareable on social networks.