In sectors linked to artificial intelligence and energy, technical issues can quickly become difficult for users to grasp. The challenge is then to make a complex offering clear without piling on overly specialised explanations, by building a system capable of simplifying its uses while preserving a perception of expertise and innovation. The challenge also rests on the ability to create a visual identity distinctive enough to help the brand stand out durably in a technological world that is often very standardised graphically.

To meet this objective, the Paris-based Bonhomme branding agency develops a new visual identity built around a logotype inspired by the codes of tech and artificial intelligence. The symbol incorporates a red dot evoking the brand's algorithmic and technological dimension, while the lowercase linear typography helps build a more accessible, sober and timeless universe. The studio simultaneously rolls out a structuring design system that unifies all communication materials and ensures overall consistency between branding, content and premium digital experience.

To simplify understanding of the solutions offered by Accenta, the Paris-based digital agency Bonhomme designs an interactive storytelling experience built directly into the homepage of the corporate website. The user journey is based on a 3D floor plan that gradually reveals itself as the user scrolls, making it possible to visualise the brand's different technologies and uses without resorting to overly technical language. This approach turns navigation into an educational tool, structuring information through animations and interactions capable of progressively guiding the user's understanding of the offer.

The web agency Bonhomme designs, from its Paris studio, a modern and clean UX/UI interface designed to showcase content and smooth navigation across the entire site. The illustrations combine technical drawing and 3D representations to visually convey Accenta's expertise, while animated abstract shapes punctuate the digital experience and reinforce the uniqueness of the graphic universe. The design system developed by the studio makes it possible to deploy the new visual identity across all pages of the corporate website while ensuring consistency, flexibility and scalability.

The project helps to:

- strengthen the brand's character and distinctiveness;
- make Accenta's activity more understandable for its audiences;
- offer a smoother, more immersive UX/UI experience;
- structure a corporate website consistent with the new visual identity;
- showcase the brand's technological expertise through interactive 3D storytelling.

By combining branding agency expertise, UX/UI, interactive storytelling and design system, the Bonhomme branding agency demonstrates its ability to support technology start-ups in designing digital ecosystems capable of making complex issues more accessible, while strengthening the brand's desirability and consistency across all touchpoints.

The ethics of excellence, their attention to aesthetics, their collaborative values, their genuine sympathy. Bonhomme is a great team, which will delight all those who have ambition for their digital project.