It's all about branding. We try to start with our client's brand DNA. What makes them unique? How do they stand out from their competitors? Once the starting point is defined, our minds naturally run through all the references we've seen, whether in the client's sector or another. We're not really interested in the codes used by competitors; the idea is rather to try to make the client stand out from the market. We strive to find a graphic starting point that allows us to easily implement a system, a logic that creates consistency across all communication media.

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